Do I need to be a health & wellness professional to work with you?

Yes. These programs are designed for holistic health practitioners (often naturopathic doctors, functional medicine providers, nutritionists, health coaches, and integrative/root-cause practitioners).

Can you help with my website, sales page, or launch content?

Yes. Support includes teaching you how to create website copy, sales/landing pages, email sequences, masterclasses, and launch copy—while learning tools and messaging strategies (including intentional AI use). It is not done-for-you writing.

Can you help with my social media?

Yes. Posted! focuses primarily on Instagram (plus email as a complementary channel) with weekly prompts, caption templates, trending audios, and an email idea for repurposing.

Can you help with my email marketing?

Yes. Aligned! builds funnels and sequences as part of a broader messaging ecosystem. Posted! includes a simple weekly email prompt to repurpose social content into a nurture email.

Do I need to use AI to work with you?

AI is woven into the teaching approach (especially using tools like ChatGPT). If you are firmly opposed to using AI in any capacity, it may not be the right fit; if you’re open to using it strategically while staying in control of your message, you’ll feel at home.

What AI tool do you recommend?

ChatGPT is the primary tool taught because it’s widely accessible and familiar, while the underlying messaging and copywriting principles are transferable across platforms.

Why would I want a copywriting coach as a health & wellness practitioner?

Because content is how people find you, understand your approach, decide whether they trust you, and choose you—across your website, emails, sales pages, and social posts. The goal is developing a foundational messaging skill supported by strategy, structure, and frameworks.

What if I want to outsource my copywriting and marketing?

Done-for-you copywriting services aren’t offered. If you want to learn to create clear messaging yourself with structure, support, and smart use of AI, these programs are designed for that.

What's actually unique about your programs?

They’re built from lived experience on both the clinical and marketing sides (including a background as a former naturopathic doctor). The approach emphasizes structure, support, and transparency—no gatekeeping or hidden systems—so you learn how things work and build assets you own.

What's different about how you teach AI for content creation?

The focus is on teaching you to organize your AI workspace, clarify your message first, build systems that reflect your voice, and create assets you actually own—rather than relying on a pre-trained bot.

What do you mean when you say I'm the "voice of my brand?"

It means your message starts with you—not templates, trends, or someone else’s framework. You can use AI and templates, but you’re still leading your message and building understanding of the structure behind your strategy.

Do you teach how to use AI for practice marketing?

Yes. The approach is not copy-paste; it focuses on setting up tools like ChatGPT to reflect your voice, values, and scope of practice so AI amplifies your message rather than replacing it.

Will using AI make my content sound robotic?

It can if you skip foundational work. When your voice and positioning are dialed in first, AI becomes more helpful; the setup and clarity matter most.

Can AI actually help me stay consistent with content?

Yes, when used intentionally. It can reduce decision fatigue, shorten writing time, and speed up drafting and refinement—but consistency still comes from message clarity and rhythm, not tools alone.

What programs do you offer?

Four primary ways: ChatGPT Starter Pack, BrandVibe AI, Aligned! (coaching program for messaging + content ecosystem), and Posted! (weekly content membership for Instagram + email support).

How do I know where to start?

If you’re brand new, start with the free ChatGPT Custom Instructions template. From there: if your account feels messy → ChatGPT Starter Pack; if AI doesn’t sound like you → BrandVibe AI; if messaging/funnels feel scattered → Aligned!; if you need consistent weekly content → Posted!.

Do you offer 1:1 coaching?

Aligned! includes group coaching, and there is a VIP tier with 1:1 support. The Programs page has the most up-to-date availability.

Do you offer done-for-you copywriting services?

No. The programs are designed to help you clarify your message, build voice-supporting systems, use templates and AI intentionally, and stay visible without depending on someone else.

Who is behind Wellness Writer?

Sarah Cook, a former naturopathic doctor and copywriting coach with 20+ years in the wellness space and over a decade writing for this community.

Have you been featured anywhere?

Yes—featured in outlets including Natural Medicine Journal, The Naturopathic Business Podcast, The Functional Nursing Podcast, Elevate Your Practice Podcast, and The Holistic Marketing Podcast.

Where can I follow along for free content?

You can follow on Instagram (@sarahcook.wellnesswriter), read the blog, and explore free resources on the site.

How can I contact you?

Reach out through the Contact page on the website. If you’re unsure where to start, you can ask for guidance.

WOOHOO! YOU HAVE OFFICIALLY FOUND:

Copywriting & Messaging Support for Wellness Practitioners Ready to Grow with AI

Welcome to the corner of the internet where we leverage AI and timeless copywriting strategies to make marketing your holistic health practice feel magical & fun✨

EXPLORE WAYS TO WORK TOGETHER

Free Template: ChatGPT Custom Instructions for Wellness Practitioners

WANT TO DIP YOUR TOE IN?

Grab the FREE setup guide to get ChatGPT to sound more like YOU.

These ChatGPT Custom Instructions (tailored for wellness practitioners!) take just 5 minutes to set up and immediately get ChatGPT more on brand for your wellness content.

GET THE FREE TEMPLATE

CHANCES ARE YOU FOUND ME BECAUSE...

Creating content to market your wellness practice can feel HARD.

I'm here to change that.

Sarah Cook, copywriting coach supporting wellness practitioners

HI! I'M SARAH.

Copy coach & messaging mentor for wellness practitioners

I'm also a former Naturopathic Doctor, so I get the unique challenges practitioners face.

I've taken my 10+ years of professional copywriting experience and brought in a touch of AI magic to create programs that helps you:

✓ Find your marketing voice
✓ Dial in your brand message
✓ Create content that feels authentically you

Because I want your content to call in clients who are an easy YES!

HOW I GOT HERE

MAYBE YOU’VE SEEN ME ON:

MAYBE YOU’VE SEEN ME ON:

I believe AI is an incredible opportunity for health & wellness practitioners.

BUT ONLY WITH THE RIGHT SETUP & SYSTEMS

AI and copywriting programs created for wellness practitioners

WHO I HELP

You're a wellness practitioner wanting to leverage AI for content creation...

But you don't want to sound like it.

If you're a solo ND, functional practitioner, nutritionist, or health coach who wants to:

☀️ Share your message consistently
☀️ Use AI without sounding like a robot
☀️ Market your practice without burning out

You're in the right place.

SEE PROGRAMS

HOW I HELP

Custom copywriting support for holistic practitioners

With timeless copywriting strategies + a touch of AI magic...

You'll get clear on your messaging & confident in your copy.

My programs help with:

✓ Messaging
✓ Smart Use of AI
✓ Social Media Content
✓ Website, Emails, Sales Pages
✓ Marketing Funnels

My approach blends structured marketing frameworks with intuitive, practitioner-specific guidance.

The result?

A content flow that feels aligned, easy to sustain, and actually supports you in growing your visibility and impact.

SEE PROGRAMS

wellness copywriter workspace representing clear messaging and aligned content creation

3 Simple Ways to Get Started

ChatGPT Starter Pack

Set up ChatGPT to be an asset that evolves with you as you grow

SEE DETAILS

Posted!

Get hooks, audios, and templates to support your Instagram & email content every week

SEE DETAILS

BrandVibe AI Live

Join us for this LIVE and immersive event coming in April 2026

SEE DETAILS

“Sarah has helped me put my message into words that communicate in a clear and concise way! She is super supportive and wicked smart!”

AMY BOOTH, MNT | FUNCTIONAL NUTRITIONIST

“Sarah makes the process easy and takes my scattered ideas and formulates them into an organized and effective messaging.”

SPICE LUSSIER, ND | NATUROPATHIC DOCTOR

"I've personally done tons of marketing courses: Russell Brunson, Alex Hormozi, Frank Kern, Jeff Walker, and so on (and on). They've been great for developing frameworks and other useful strategies. But nothing has come close on practical implementation to this program. It's genuinely the secret sauce in empowering functional medicine practices to level up their content and marketing game with direction and authenticity."

Matt Brereton-Patel, CEO of Coho Health

My website looks amazing and I have managed to simplify everything. I no longer try to be the swiss army knife for my clients. I simplified my offers into 1 offer, and everything is just amazing. This was the missing piece to my business, and you have helped me so much.

Linnea Spillane, Health Coach

“Sarah has helped me put my message into words that communicate in a clear and concise way! She is super supportive and wicked smart!”

AMY BOOTH, MNT | FUNCTIONAL NUTRITIONIST

“Sarah makes the process easy and takes my scattered ideas and formulates them into an organized and effective messaging.”

SPICE LUSSIER, ND | NATUROPATHIC DOCTOR

holistic health practitioner planning marketing content with clarity and confidence

FREE TEMPLATE

ChatGPT Custom Instructions

Plug these instructions into your settings in 5 minutes to immediately get ChatGPT more on brand. Tailored specifically for health & wellness practitioners!

GET THE FREE TEMPLATE

ChatGPT tools customized for wellness practitioners creating marketing content

ABOUT

Sarah Cook is a Copy Coach and Messaging Mentor helping holistic health and wellness practitioners market their practices with timeless copywriting strategies and a sprinkle of AI magic.