Can you help with my website, sales page, or launch content?

Yes. Support includes teaching you how to create website copy, sales/landing pages, email sequences, masterclasses, and launch copy—while learning tools and messaging strategies (including intentional AI use). It is not done-for-you writing.

Can you help with my social media?

Yes. Posted! focuses primarily on Instagram (plus email as a complementary channel) with weekly prompts, caption templates, trending audios, and an email idea for repurposing.

Can you help with my email marketing?

Yes. Aligned! builds funnels and sequences as part of a broader messaging ecosystem. Posted! includes a simple weekly email prompt to repurpose social content into a nurture email.

Do I need to use AI to work with you?

AI is woven into the teaching approach (especially using tools like ChatGPT). If you are firmly opposed to using AI in any capacity, it may not be the right fit; if you’re open to using it strategically while staying in control of your message, you’ll feel at home.

What AI tool do you recommend?

ChatGPT is the primary tool taught because it’s widely accessible and familiar, while the underlying messaging and copywriting principles are transferable across platforms.

Why would I want a copywriting coach as a health & wellness practitioner?

Because content is how people find you, understand your approach, decide whether they trust you, and choose you—across your website, emails, sales pages, and social posts. The goal is developing a foundational messaging skill supported by strategy, structure, and frameworks.

What if I want to outsource my copywriting and marketing?

Done-for-you copywriting services aren’t offered. If you want to learn to create clear messaging yourself with structure, support, and smart use of AI, these programs are designed for that.

What's actually unique about your programs?

They’re built from lived experience on both the clinical and marketing sides (including a background as a former naturopathic doctor). The approach emphasizes structure, support, and transparency—no gatekeeping or hidden systems—so you learn how things work and build assets you own.

What's different about how you teach AI for content creation?

The focus is on teaching you to organize your AI workspace, clarify your message first, build systems that reflect your voice, and create assets you actually own—rather than relying on a pre-trained bot.

What do you mean when you say I'm the "voice of my brand?"

It means your message starts with you—not templates, trends, or someone else’s framework. You can use AI and templates, but you’re still leading your message and building understanding of the structure behind your strategy.

Do you teach how to use AI for practice marketing?

Yes. The approach is not copy-paste; it focuses on setting up tools like ChatGPT to reflect your voice, values, and scope of practice so AI amplifies your message rather than replacing it.

Will using AI make my content sound robotic?

It can if you skip foundational work. When your voice and positioning are dialed in first, AI becomes more helpful; the setup and clarity matter most.

Can AI actually help me stay consistent with content?

Yes, when used intentionally. It can reduce decision fatigue, shorten writing time, and speed up drafting and refinement—but consistency still comes from message clarity and rhythm, not tools alone.

What programs do you offer?

Four primary ways: ChatGPT Starter Pack, BrandVibe AI, Aligned! (coaching program for messaging + content ecosystem), and Posted! (weekly content membership for Instagram + email support).

How do I know where to start?

If you’re brand new, start with the free ChatGPT Custom Instructions template. From there: if your account feels messy → ChatGPT Starter Pack; if AI doesn’t sound like you → BrandVibe AI; if messaging/funnels feel scattered → Aligned!; if you need consistent weekly content → Posted!.

Do you offer 1:1 coaching?

Aligned! includes group coaching, and there is a VIP tier with 1:1 support. The Programs page has the most up-to-date availability.

Do you offer done-for-you copywriting services?

No. The programs are designed to help you clarify your message, build voice-supporting systems, use templates and AI intentionally, and stay visible without depending on someone else.

Who is behind Wellness Writer?

Sarah Cook, a former naturopathic doctor and copywriting coach with 20+ years in the wellness space and over a decade writing for this community.

Have you been featured anywhere?

Yes—featured in outlets including Natural Medicine Journal, The Naturopathic Business Podcast, The Functional Nursing Podcast, Elevate Your Practice Podcast, and The Holistic Marketing Podcast.

Where can I follow along for free content?

You can follow on Instagram (@sarahcook.wellnesswriter), read the blog, and explore free resources on the site.

How can I contact you?

Reach out through the Contact page on the website. If you’re unsure where to start, you can ask for guidance.

MEET SARAH COOK

Copy Coach & Messaging Mentor

Hello, hi 👋🏽 I’m a former naturopathic doctor turned copywriter, with 20+ years of experience in the wellness space—spanning clinical care, education, medical writing, and digital marketing.

Explore Ways to Work With Me

HERE'S THE ONE-LINER:

"I've taken my decade+ of professional copywriting experience and brought in a touch of AI magic to help practitioners create client-attracting content for practice growth."

You ready for the back story?

How I Came Into Copywriting

I thought I wanted to be a naturopathic doctor.

I earned my ND and went into practice. But the clinician life wasn’t quite it for me. What I loved most was creating patient handouts, educational materials, and marketing content!

So I started writing blogs for colleagues.

Then I went all in, studying medical writing, digital marketing, and copywriting.

I’ve navigated lots of changes in the wellness marketing space, but the biggest shift has been the rise of AI.

Where great copy once required big budgets or natural creativity, AI has made effective marketing more accessible and doable for busy practitioners.

That’s the lens I bring to my work today.

How I Help Wellness Practitioners

Nobody starts a healing practice to stay up all night writing social posts. So around here, we make it all easier.

I support naturopathic doctors, functional medicine providers, nutritionists, and other holistic and integrative practitioners to:

Clarify their messaging
Create cohesive content across their website, email, and social platforms
Build repeatable content systems that feel sustainable over time

We blend timeless copywriting strategy with practitioner-specific systems and intentional AI use.

Whether you have a 1:1 practice or are transitioning into group offerings, the goal is the same:

A content system that grows with you.

Explore my programs

Dip Your Toes Into Working With Me!

ChatGPT Starter Pack

Set up ChatGPT to be an asset that evolves with you as you grow

SEE DETAILS

Posted!

Get hooks, audios, and templates to support your Instagram & email content every week

SEE DETAILS

BrandVibe AI Live

Join us for this LIVE and immersive event coming in April 2026

SEE DETAILS

“Sarah was the perfect combination of a Storybrand Certified Guide and expert in alternative health that I was looking for.”

BLAKE BAGGETT, DC | CHIROPRACTOR

“Sarah’s content is awesome! I like that it’s simple and clean, and comes with several options for methods of posting. Well worth the investment!”

ALISSABETH TAYLOR, RN, FDNP | FUNCTIONAL PRACTITIONER

Sarah Cook Bios & Credentials

AKA...MY "YES, I ACTUALLY KNOW WHAT I'M DOING" SECTION

Education

Marketing Certificate in Biomedical Writing
University of the Sciences in Philadelphia
Doctor of Naturopathic Medicine (ND)
Southwest College of Naturopathic Medicine & Health Sciences in Tempe, AZ (now Sonoran University of Health Sciences)
Bachelor of Arts in Biology
Washington University in St. Louis

Specialized Training

StoryBrand
Certified February 2019 - February 2026
Essentials of Medical Writing
American Medical Writers Association (AMWA)
Direct-Response Copywriting
DigitalMarketer
Professional Diploma in Digital Marketing
Digital Marketing Institute
Social Marketing Certification
Hootsuite

Clinical Experience

Lead Practitioner
Pharmaca Integrative Pharmacy in Los Gatos, CA (2009–2011)
Naturopathic Doctor
Innate Health, LLC in Westminster, CO (2006–2009)
Resident Naturopathic Doctor
Post-Doctoral Residency at Southwest College of Naturopathic Medicine in Tempe, AZ (2004-2005)

Teaching & Curriculum Development

Faculty Member
Nutrition Therapy Institute in Denver, CO (2006–2021). Curriculum development included coursework on Research & Writing for the Nutrition Professional

Writing & Publications

Lead Writer
Element Magazine, Emerson Ecologics (2018–2020)
Contributing Writer
Integrative Therapeutics
Nutrition Therapy Institute
Natural Medicine Journal
TAP Integrative (Continuing Medical Education)

In addition to published work under my name, much of my professional writing has been done behind the scenes, supporting health and wellness practitioners with client-facing copy and content.

Over the years, I’ve helped hundreds of practitioners clarify their message and grow their practices through website copy, sales pages, email funnels, blogs, and social media content.

This work has supported everything from clinic launches and program rollouts to more consistent inquiries, stronger conversions, and waitlisted practices.

Sarah Cook Bio

Sarah Cook is the founder of Wellness Writer, where she helps holistic health and wellness practitioners clarify their messaging and write client-attracting copy that truly reflects their work.

A former naturopathic doctor turned copy coach and messaging mentor, Sarah brings over 20 years of experience in the wellness space, spanning clinical care, medical writing, education, and digital marketing. Her work sits at the intersection of strategy and intuition, helping practitioners translate complex expertise into clear content that builds credibility with their audiences.

Through her programs, Sarah blends timeless copywriting frameworks with the intentional use of AI to support practitioners in finding their voice, creating aligned content, and growing their practices without outsourcing their message or compromising their values.

Sarah has been featured on podcasts including The Functional Nursing Podcast, The Naturopathic Business Podcast, and Elevate Your Practice, and has spoken at industry events and practitioner summits, including Impact LIVEs.

MAYBE YOU’VE SEEN ME ON:

MAYBE YOU’VE SEEN ME ON:

Looking to collab?

I’m always up for a guest interview, podcast, or partnership.

I love speaking with audiences of health & wellness practitioners ready to create content to grow their practices in a way that feels aligned and fun!

LET'S CONNECT!

ABOUT

Sarah Cook is a Copy Coach and Messaging Mentor helping holistic health and wellness practitioners market their practices with timeless copywriting strategies and a sprinkle of AI magic.