MEET SARAH COOK
Copy Coach & Messaging MentorĀ
Hello, hi šš½ Iām a former naturopathic doctor turned copywriter, with 20+ years of experience in the wellness spaceāspanning clinical care, education, medical writing, and digital marketing.
Explore Ways to Work With Me
HERE'S THE ONE-LINER:
"I'veĀ taken my decade+ of professional copywriting experience and brought in a touch of AI magic to helpĀ practitioners createĀ client-attracting content for practice growth."
You ready for the back story?
How IĀ Came Into Copywriting
I thought I wanted to be a naturopathic doctor.
I earned my ND and went into practice. But the clinician life wasnāt quite it for me. What I loved most was creating patient handouts, educational materials, and marketing content!
So I started writing blogs for colleagues.
Then I went all in, studying medical writing, digital marketing, and copywriting.
Iāve navigated lots of changes in the wellness marketing space, but the biggest shift has been the rise of AI.
Where great copy once required big budgets or natural creativity, AI has made effective marketing more accessible and doable for busy practitioners.
Thatās the lens I bring to my work today.
How I Help Wellness Practitioners
Nobody starts a healing practice to stay up all night writing social posts. So around here, we make it all easier.
I support naturopathic doctors, functional medicine providers, nutritionists, and other holistic and integrative practitioners to:
- Clarify their messaging
- Create cohesive content across their website, email, and social platforms
- Build repeatable content systems that feel sustainable over time
We blendĀ timeless copywriting strategy with practitioner-specific systems and intentional AI use.
Whether you have a 1:1 practice or are transitioning into group offerings, the goal is the same:
A contentĀ system that grows with you.
Explore my programs
Dip Your Toes Into Working With Me!
Ā
Posted!
Get hooks, audios, and templates to support your Instagram & email content every week
Sarah CookĀ Bios & Credentials
AKA...MY "YES, I ACTUALLY KNOW WHAT I'M DOING" SECTION
Education
- Marketing Certificate in Biomedical Writing
University of the Sciences in Philadelphia - Doctor of Naturopathic Medicine (ND)
Southwest College of Naturopathic Medicine & Health Sciences in Tempe, AZ (now Sonoran University of Health Sciences) - Bachelor of Arts in Biology
Washington University in St. Louis
Specialized Training
- StoryBrand
Certified February 2019 - February 2026 - Essentials of Medical Writing
American Medical Writers Association (AMWA) - Direct-Response Copywriting
DigitalMarketer - Professional Diploma in Digital Marketing
Digital Marketing Institute - Social Marketing Certification
Hootsuite
Clinical Experience
- Lead Practitioner
Pharmaca Integrative Pharmacy in Los Gatos, CA (2009ā2011) - Naturopathic Doctor
Innate Health, LLC in Westminster, CO (2006ā2009) - Resident Naturopathic Doctor
Post-Doctoral Residency at Southwest College of Naturopathic Medicine in Tempe, AZ (2004-2005)
Teaching & Curriculum Development
- Faculty Member
Nutrition Therapy Institute in Denver, CO (2006ā2021).Ā Curriculum development includedĀ coursework on Research & Writing for the Nutrition Professional
Writing & Publications
- Lead Writer
Element Magazine, Emerson Ecologics (2018ā2020) - Contributing Writer
Integrative Therapeutics
Nutrition Therapy Institute
Natural Medicine Journal
TAP Integrative (Continuing Medical Education)
In addition to published work under my name, much of my professional writing has been done behind the scenes, supporting health and wellness practitioners with client-facing copy and content.
Over the years, Iāve helped hundreds of practitioners clarify their message and grow their practices through website copy, sales pages, email funnels, blogs, and social media content.
This work has supported everything from clinic launches and program rollouts to more consistent inquiries, stronger conversions, and waitlisted practices.
Sarah Cook Bio
Sarah Cook is the founder of Wellness Writer, where she helps holistic health and wellness practitioners clarify their messaging and writeĀ client-attracting copy that truly reflects their work.
A former naturopathic doctor turned copy coach and messaging mentor, Sarah brings overĀ 20 years of experience in the wellness space, spanning clinical care, medical writing, education, and digital marketing. Her work sits at the intersection of strategy and intuition, helping practitioners translate complex expertise into clear content that buildsĀ credibility with their audiences.
Through her programs, Sarah blends timeless copywriting frameworks with the intentional use of AI to support practitioners in finding their voice, creating aligned content, and growing their practices without outsourcing their message or compromising their values.
Sarah has been featured on podcasts including The Functional Nursing Podcast, The Naturopathic Business Podcast, and Elevate Your Practice, and has spoken at industry events and practitioner summits, including Impact LIVEs.
Looking to collab?
Iām always up for a guest interview, podcast, or partnership.
I love speaking with audiences of health & wellness practitioners ready to createĀ content to grow their practices in a way that feels aligned and fun!
LET'S CONNECT!ABOUT
Sarah Cook is a Copy Coach and Messaging Mentor helping holistic health and wellness practitioners market their practices with timeless copywriting strategies and a sprinkle of AI magic.