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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
If you have read my Time Hacks for Consistent Content Creation, you know that I am a huge fan of batching content. Batching content means setting aside a block of time to create a quantity of...
What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each...
Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet.
It should come as no surprise, then, that my ND...
I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG.
A lot of docs will try blogging here and there but never get into the swing of...
When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.