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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

The 3 Keys to Successful Batching Oct 16, 2018

If you have read my Time Hacks for Consistent Content Creation, you know that I am a huge fan of batching content. Batching content means setting aside a block of time to create a quantity of...

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Time Hacks for Consistent Content Creation Sep 10, 2018

What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each...

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To Teach or To Sell: The ND Bloggerā€™s Dilemma Jul 29, 2018

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet.

It should come as no surprise, then, that my ND...

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What is the SEO Gem of Your Site? Jun 25, 2018

I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG.

A lot of docs will try blogging here and there but never get into the swing of...

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Is Your Brand Consistent or Chaotic? Apr 08, 2018

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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