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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
When you're mentally blocked by the tech...
Do you ever get so mentally blocked on something that you just push it to the back burner again and again and again? Then you finally decide to take it on,...
Wouldn’t it feel great to go into the final weeks of 2021 and look ahead to 2022 with the confidence of knowing you have the foundations of your online marketing solidly in place? It would mean that…
...Nurture Content is Essential
Consistently sharing helpful and informative content on social media, blogs, and emails is an essential part of marketing. The problem is that it pays off only over time—...
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Do you need a freebie?
Whether you call it a lead magnet or a freebie, giving away a valuable piece of content is a popular way to grow an email list.
A lead magnet could be a downloadable guide ...
Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way to build c...
I have 2 questions for you:
- Do you use email as part of your marketing strategy?
- Does it work?
If the answer to either of those questions is NO, this article is for you.
From my experience wri...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
