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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.
How, then do you educate people...
(This post is part of a series. View the series intro here)
Showing up in a person’s inbox is about as personal as it gets (aside from actually meeting face-to-face). Sending emails on a...
Have you read my post about how to use online quizzes to attract new patients to your naturopathic practice? Now to choose a topic….(key crickets in the background)…
The topic of your...
Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my...
It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use...
This post was last updated on May 9, 2018.
GDPR (General Data Protection Regulation) is a law that will go into effect on May 25, 2018. GDPR has to do with security of personal data. GDPR covers...
A client of mine (a functional medicine doctor) sent out a survey and received 149 responses. One of the questions asked how people prefer to hear from him and his practice. The options included...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.