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Here's the easiest way to make your copy *pop* without changing a single word. 

It's called copy design. 

This is where you infuse a variety of colored text, bolded words...

Stop dwelling over the first sentence!!!

This used to be me:

I'd have an idea for a social media post or blog article and sit down to start writing but then...

Refill my...

One of the biggest mistakes I see health practitioners make on their website or sales page?

Boring people to tears with an endless list of credentials. 

Here's the thing:

No one's...

Back when I was writing mostly blogs and magazine articles for wellness companies, I hit an emotional wall. 

What bothered me most was that I couldn't see a direct return on...

Ever drag your feet hemming and hawing for minutes or even hours—just to come up with the first line of a social media post or email?

If you struggle with the first sentence,...