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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way...
I have 2 questions for you:
- Do you use email as part of your marketing strategy?
- Does it work?
If the answer to either of those questions is NO, this article is for you.
From my experience...
The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between...
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.
How, then do you educate people...
(This post is part of a series. View the series intro here)
Showing up in a person’s inbox is about as personal as it gets (aside from actually meeting face-to-face). Sending emails on a...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
