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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Is Your Brand Consistent or Chaotic? Apr 08, 2018

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for ...

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3 Digital Marketing Goals for Your Medical Practice Mar 21, 2018

Goals give us a vision of what we want to achieve and why we want to achieve it. Goals give us focus and clarity to help strategize a plan. Goals give us motivation to take action.

Surprisingly, many...

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The Social Media Playbook for Naturopathic Doctors Dec 18, 2017

Do doctors and medical practices have a place on social media? According to a ZocDoc survey, 53% of physicians in the United States have a professional Facebook page for their medical practice.

There...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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