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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
Pain points are part of every good copywriting template or formula. Why? Because they make people feel an emotion. They get people thinking about a problem. They mentally prepare...
Every good story needs to have stakes to keep the plot moving and the readers engaged. In stories, the stakes are what the main character has to lose.
In copywriting, the stakes...
What can we do for the scanners?
No matter how amazing your copy is...no matter how many golden nuggets it contains....no matter how many hours you pour into it...most people will...
Does your home page headline draw people in or scare them away?
The first phrase people see when they land on the home page of your website could make or break your chances...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
