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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!

Holiday Content Ideas

 You want to connect with your current and past patients throughout the holiday season, but what will you talk about?

People are busy with the hustle and the bustle, and you're busy too.

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The Mistake that Could Sabotage Your Blog Series

I recently posted Time Hacks for Consistent Content Creation. One of those hacks was to write a blog series. I absolutely LOVE this hack because it seriously saves a ton of time. Series are a...

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The 3 Keys to Successful Batching

If you have read my Time Hacks for Consistent Content Creation, you know that I am a huge fan of batching content. Batching content means setting aside a block of time to create a quantity of...

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Time Hacks for Consistent Content Creation

What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each...

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To Teach or To Sell: The ND Bloggerโ€™s Dilemma

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet.

It should come as no surprise, then, that my ND...

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What is the SEO Gem of Your Site?

I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG.

A lot of docs will try blogging here and there but never get into the swing of...

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Is Your Brand Consistent or Chaotic?

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote...

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Posts in Google: The Newest SEO Hack for Your Medical Practice

Posts in Google* are the newest SEO hack for your medical practice. If you ever want to market a special promotion, enroll patients in a program, or attract sign-ups for a lecture, posts in Google...

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The Biggest Legal Pitfalls of a Medical Blog

The benefits of maintaining a medical blog for your practice are undeniable. A blog gives you the opportunity to share your unique approach to medicine and establish yourself as an expert in your...

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4 Ways to SEO Your Medical Practice

Update September 2022: This article gives a broad overview to help you understand SEO. It does not touch on Local SEO, which can be powerful for practices with a physical location. I highly...

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5 Things Every Naturopathic Doctor Needs Before Marketing Online

If you are creating content to promote your naturopathic medical practice, you need to read this article.

Content creation is pointless unless it is part of a deliberate and strategic plan.

Content...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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