Do I need to be a health & wellness professional to work with you?

Yes. These programs are designed for holistic health practitioners (often naturopathic doctors, functional medicine providers, nutritionists, health coaches, and integrative/root-cause practitioners).

Can you help with my website, sales page, or launch content?

Yes. Support includes teaching you how to create website copy, sales/landing pages, email sequences, masterclasses, and launch copy—while learning tools and messaging strategies (including intentional AI use). It is not done-for-you writing.

Can you help with my social media?

Yes. Posted! focuses primarily on Instagram (plus email as a complementary channel) with weekly prompts, caption templates, trending audios, and an email idea for repurposing.

Can you help with my email marketing?

Yes. Aligned! builds funnels and sequences as part of a broader messaging ecosystem. Posted! includes a simple weekly email prompt to repurpose social content into a nurture email.

Do I need to use AI to work with you?

AI is woven into the teaching approach (especially using tools like ChatGPT). If you are firmly opposed to using AI in any capacity, it may not be the right fit; if you’re open to using it strategically while staying in control of your message, you’ll feel at home.

What AI tool do you recommend?

ChatGPT is the primary tool taught because it’s widely accessible and familiar, while the underlying messaging and copywriting principles are transferable across platforms.

Why would I want a copywriting coach as a health & wellness practitioner?

Because content is how people find you, understand your approach, decide whether they trust you, and choose you—across your website, emails, sales pages, and social posts. The goal is developing a foundational messaging skill supported by strategy, structure, and frameworks.

What if I want to outsource my copywriting and marketing?

Done-for-you copywriting services aren’t offered. If you want to learn to create clear messaging yourself with structure, support, and smart use of AI, these programs are designed for that.

What's actually unique about your programs?

They’re built from lived experience on both the clinical and marketing sides (including a background as a former naturopathic doctor). The approach emphasizes structure, support, and transparency—no gatekeeping or hidden systems—so you learn how things work and build assets you own.

What's different about how you teach AI for content creation?

The focus is on teaching you to organize your AI workspace, clarify your message first, build systems that reflect your voice, and create assets you actually own—rather than relying on a pre-trained bot.

What do you mean when you say I'm the "voice of my brand?"

It means your message starts with you—not templates, trends, or someone else’s framework. You can use AI and templates, but you’re still leading your message and building understanding of the structure behind your strategy.

Do you teach how to use AI for practice marketing?

Yes. The approach is not copy-paste; it focuses on setting up tools like ChatGPT to reflect your voice, values, and scope of practice so AI amplifies your message rather than replacing it.

Will using AI make my content sound robotic?

It can if you skip foundational work. When your voice and positioning are dialed in first, AI becomes more helpful; the setup and clarity matter most.

Can AI actually help me stay consistent with content?

Yes, when used intentionally. It can reduce decision fatigue, shorten writing time, and speed up drafting and refinement—but consistency still comes from message clarity and rhythm, not tools alone.

What programs do you offer?

Four primary ways: ChatGPT Starter Pack, BrandVibe AI, Aligned! (coaching program for messaging + content ecosystem), and Posted! (weekly content membership for Instagram + email support).

How do I know where to start?

If you’re brand new, start with the free ChatGPT Custom Instructions template. From there: if your account feels messy → ChatGPT Starter Pack; if AI doesn’t sound like you → BrandVibe AI; if messaging/funnels feel scattered → Aligned!; if you need consistent weekly content → Posted!.

Do you offer 1:1 coaching?

Aligned! includes group coaching, and there is a VIP tier with 1:1 support. The Programs page has the most up-to-date availability.

Do you offer done-for-you copywriting services?

No. The programs are designed to help you clarify your message, build voice-supporting systems, use templates and AI intentionally, and stay visible without depending on someone else.

Who is behind Wellness Writer?

Sarah Cook, a former naturopathic doctor and copywriting coach with 20+ years in the wellness space and over a decade writing for this community.

Have you been featured anywhere?

Yes—featured in outlets including Natural Medicine Journal, The Naturopathic Business Podcast, The Functional Nursing Podcast, Elevate Your Practice Podcast, and The Holistic Marketing Podcast.

Where can I follow along for free content?

You can follow on Instagram (@sarahcook.wellnesswriter), read the blog, and explore free resources on the site.

How can I contact you?

Reach out through the Contact page on the website. If you’re unsure where to start, you can ask for guidance.

The Wellness Copy Shop | Copywriting Templates for Health & Wellness

COPYWRITING TEMPLATES

WRITE BETTER COPY,
period.

Welcome to the Wellness Copy Shop, where you’ll find copywriting templates for wellnesss practitioners who want to level up their messaging and marketing.

LOOK AROUND ↓

RULE #1 OF COPYWRITING:

Never start from scratch.

Every CopyPack® includes a complete strategy, templates, prompts, and examples—to remove the mystery from copywriting and help you create content that has people scrambling to press those buy buttons.

SHOP the COPYPACKS

Welcome Sequence CopyPack®

Copywriting templates for 5 emails to welcome new email subscribers in style.

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Email Sales Blitz CopyPack®

Copywriting templates for an 11-part sequence to run a solid promotion using emails alone!

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Sales Page Bundle CopyPack®

Copywriting templates for 3 sales page styles to sell your next course, membership, or 1:1 program.

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Wellness Website CopyPack®

Copywriting templates for 6 website pages to match the needs of wellness professionals.

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Webinar Funnel CopyPack®

Copywriting templates to craft an empowering webinar that sells plus all the parts of a webinar funnel.

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Freebie Funnel CopyPack®

All the copywriting templates you need to set up an automated list-building machine.

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Get them all in The CopyPack® Vault

You know when you get all excited about a new idea or offer for your business? Then you decide you need a sales page or webinar funnel or email promotion to sell it, but quickly realize…

YOU HAVE NO IDEA HOW TO DO THAT.

Now imagine that every time you sit down to create marketing content, you have the perfect copywriting template at your fingertips. That’s what’s inside The CopyPack® Vault! You get all 6 CopyPacks® listed above for just $497—a savings of more than 50%.

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Get the CopyPack Vault →

“The Email Sales Blitz is a lifesaver!”

MELANIE CROSS

“The structure of the templates, the prompts and tips for how to customize them to fit your business is so helpful when you don't know where to start.”

KARINA YONG

“My email sequence is already generating replies from new leads!”

DENISE MORRISON

“Really anything she does is amazing! You will not regret any purchase from her shop.”

ROBIN COOKE

Maybe you have a question

I got you

What’s a CopyPack®?

Do CopyPacks® Include Done-For-You Content?

Can’t I just have A.I. write my copy?

How do I access the templates and courses?

Are these StoryBrand style?

What if I need help choosing?

YOU’RE ALREADY AN AMAZING PRACTITIONER.

Now you can be your own best copywriter.

Nobody learns copywriting skills and funnel strategies in med school or nutrition programs. But these skills are essential to fill your practice. I hope these templates and courses will make it a little easier for you to market yourself so you can help more people and change more lives!

xo Sarah

ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.