Copy Quick Tip | Word Order
May 13, 2023
Do you know which word in a sentence carries the most weight?
Do you care?
If you're at all interested in using words and sentences to attract your ideal clients and grow your business, then I suggest you care—because the order of the words in a sentence strongly impact how people perceive your message.
Here's your answer:
It's the last.
The last word in a sentence packs the most punch and lingers in the reader's mind the longest. Check out the difference between these two sentences:
- I could eat a cow because I'm so hungry.
- I'm so hungry, I could eat a cow.
Which one leaves you with the most vivid picture of how hungry this person is? I'll argue it's the second because you're left envisioning the cow.
Now let's try it with an example that's a little more related to marketing copy:
- Discover your menopause type by taking this quiz!
- Take this quiz to discover your menopause type!
Which sentence do you think will get more people to take the quiz? Probably the second because the emphasis is on what women are most interested in (their menopause type) rather than the tool (the quiz).
✏️ Copy Quick Tip ✏️
Put the most important words at the end of the sentence.
And That's Your Copy Quick Tip!
Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.
