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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!

February Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your February to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

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November Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your November to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

Continue Reading...
October Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your October to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

Continue Reading...
September Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your September to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

Continue Reading...
Copy Quick Tip | The Difference Between a Business Brand & Personal Brand

 

 

"Build a brand."

"Become an expert."

"Position yourself as an authority."

"Get clear on your marketing message."

How many times have you heard advice echoing these sentiments in...

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Copy Quick Tip | Write for One, Edit for All

 

June is Pride Month, so I've been thinking a lot about inclusive copywriting. I recently took a course on how to neutralize clinical language for LGBTQ+ inclusion and have been looking at...

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Copy Quick Tip | Get Detailed

 

I read a lot of websites and sales pages in the health and wellness space, and at a point, they all start to sound the same. Most claim to help with stress, sleep, energy, or chronic...

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Copy Quick Tip | The Word Swap

 

The other day, I was writing an email for a client on the topic of dental health. Once the email was drafted, I noticed that I'd used the word "toothbrush" 9 times within a...

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Copy Quick Tip: Get Comfy Using "I"

 

"When should I write my copy in the first person, and when should I use the third?"

It's a question a lot of health and wellness practitioners get hung up on. As a professional,...

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Copy Quick Tip | Parallel Structure

 

I'm all about breaking the rules when it comes to writing copy that sounds casual, conversational, and infused with personality...

...within reason. 

There are circumstances and times...

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Member Spotlight | Anya Rampersad

 

Click PLAY to hear Anya's story

 

This post is part of our Member Spotlight Series, where we highlight some of the amazing practitioners who are using Nurture...

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Member Spotlight | David Bennett

 

Click PLAY to hear David's story

 

This post is part of our Member Spotlight Series, where we highlight some of the amazing practitioners who are using Nurture Unleashed in their health...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter