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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
How often do you think about what a luxury it would be to hand over all your content creation—emails, social posts, landing pages—so you could focus on your patients and...
You know AI can save you time with content creation. You want to feel confident using ChatGPT instead of second-guessing every response. You want to stay ahead of the curve and make...
“You’ve got to be authentic.”
“Just be yourself.”
“Don’t be vanilla.”
If you’re a wellness practitioner trying to grow your practice online,...
Ever feel torn between wanting to leverage AI and not wanting your content to lose its soul?
Me too.
Or at least I used to feel that way.
If you're a health and wellness practitioner on a mission...
The first question practitioners always ask me when it comes to using ChatGPT is:
"How can I write better prompts?"
The problem with this question is that it assumes there’s a...
A practitioner came to me the other day and said, “Sarah, I’ve been posting consistently to Instagram for 2 years and still see no ROI.”
Ouch.
That’s a lot of effort...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
