LOGIN →

BLOG

My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Why AI Needs Copywriting Templates to Get It Right Apr 04, 2025

 

Now that we have tools like ChatGPT, it’s tempting to think that copywriting templates are a thing of the past.

Who needs a template when ChatGPT can spit out a landing page, email, or Instagram c...

Continue Reading...
Nurture Content vs. Sales Copy: What's What? Mar 29, 2025

 

Ever feel unsure whether your content is actually doing its job?

You’re writing Instagram posts, sending emails, maybe even blogging, but you’re not always sure what role each piece is playing.

A...

Continue Reading...
Brand Message vs. Offer Message Mar 22, 2025

 

“What’s the difference between a brand message and an offer message?”

“When should I be using each?”

“Am I unintentionally confusing my audience by not having clarity myself?”

These are the ques...

Continue Reading...
How to Stand Out in the Wellness Space in 2025 Mar 16, 2025

 

It’s March of 2025, so here is my question for you:

Is your wellness business getting noticed?

Marketing yourself as a holistic health practitioner isn’t what it used to be. I mean really, it’s n...

Continue Reading...
Can ChatGPT Find Legit References? Mar 03, 2025

 

Can ChatGPT find references to create evidence-based health and wellness content?

Just a few months ago, I would’ve said no.

But AI is constantly changing—and now, with its ability to search the ...

Continue Reading...
How to Avoid AI Plagiarism Feb 24, 2025

 

Worried that using AI might get you in trouble for copyright infringement? Or that you might accidentally copy someone else’s work without even knowing it?

It's called accidental plagiarism—and it...

Continue Reading...

ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

CONNECT WITH ME ON

Instagram

@sarahcook.wellnesswriter