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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Brand Message vs. Offer Message Mar 22, 2025

 

“What’s the difference between a brand message and an offer message?”

“When should I be using each?”

“Am I unintentionally confusing my audience by not having clarity myself?”

These are the ques...

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How to Stand Out in the Wellness Space in 2025 Mar 16, 2025

 

It’s March of 2025, so here is my question for you:

Is your wellness business getting noticed?

Marketing yourself as a holistic health practitioner isn’t what it used to be. I mean really, it’s n...

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Can ChatGPT Find Legit References? Mar 03, 2025

 

Can ChatGPT find references to create evidence-based health and wellness content?

Just a few months ago, I would’ve said no.

But AI is constantly changing—and now, with its ability to search the ...

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How to Avoid AI Plagiarism Feb 24, 2025

 

Worried that using AI might get you in trouble for copyright infringement? Or that you might accidentally copy someone else’s work without even knowing it?

It's called accidental plagiarism—and it...

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Why Outsourcing Your Content Too Soon Will Actually Slow Your Growth Feb 17, 2025

 

How often do you think about what a luxury it would be to hand over all your content creation—emails, social posts, landing pages—so you could focus on your patients and your practice?

It sounds l...

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Should I Create a Project or a Custom GPT? Feb 10, 2025

 

When you're ready to set up ChatGPT as your brand copywriter, trained in your message and voice, you have two main options:

  • CustomGPT
  • Project

Each of these is a specific tool inside your Cha...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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