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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!
Ready to check off social media & email content creation from your February to-do's?
If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...
Ready to check off social media & email content creation from your November to-do's?
If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...
Ready to check off social media & email content creation from your October to-do's?
If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...
Ready to check off social media & email content creation from your September to-do's?
If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...
"Build a brand."
"Become an expert."
"Position yourself as an authority."
"Get clear on your marketing message."
How many times have you heard advice echoing these sentiments in...
June is Pride Month, so I've been thinking a lot about inclusive copywriting. I recently took a course on how to neutralize clinical language for LGBTQ+ inclusion and have been looking at...
I read a lot of websites and sales pages in the health and wellness space, and at a point, they all start to sound the same. Most claim to help with stress, sleep, energy, or chronic...
The other day, I was writing an email for a client on the topic of dental health. Once the email was drafted, I noticed that I'd used the word "toothbrush" 9 times within a...
"When should I write my copy in the first person, and when should I use the third?"
It's a question a lot of health and wellness practitioners get hung up on. As a professional,...
I'm all about breaking the rules when it comes to writing copy that sounds casual, conversational, and infused with personality...
...within reason.
There are circumstances and times...
Click PLAY to hear Anya's story
This post is part of our Member Spotlight Series, where we highlight some of the amazing practitioners who are using Nurture...
Click PLAY to hear David's story
This post is part of our Member Spotlight Series, where we highlight some of the amazing practitioners who are using Nurture Unleashed in their health...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.