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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
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“What’s the difference between a brand message and an offer message?”
“When should I be using each?”
“Am I unintentionally confusing my audience by not having clarity myself?”
These are the ques...
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It’s March of 2025, so here is my question for you:
Is your wellness business getting noticed?
Marketing yourself as a holistic health practitioner isn’t what it used to be. I mean really, it’s n...
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Can ChatGPT find references to create evidence-based health and wellness content?
Just a few months ago, I would’ve said no.
But AI is constantly changing—and now, with its ability to search the ...
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Worried that using AI might get you in trouble for copyright infringement? Or that you might accidentally copy someone else’s work without even knowing it?
It's called accidental plagiarism—and it...
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How often do you think about what a luxury it would be to hand over all your content creation—emails, social posts, landing pages—so you could focus on your patients and your practice?
It sounds l...
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When you're ready to set up ChatGPT as your brand copywriter, trained in your message and voice, you have two main options:
- CustomGPT
- Project
Each of these is a specific tool inside your Cha...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.