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This post is part of our Member Spotlight Series, where we highlight some of the amazing practitioners who are using Nurture...

Do you know which word in a sentence carries the most weight? 

Do you care?

If you're at all interested in using words and sentences to attract your ideal clients and grow your...

How can you write copy that captivates people's attention, feels fun to read, and gets your point across? 

One thing I like to do is optimize the cadence of the copy....

Let's play a game of "this or that."

Which sounds more exciting?

• Yes! You're in.
• Yessss!!! You're in. 

Which sounds more emphatic?

• It's just not true. 
• It's just NOT....

Making a sale or signing a new client up for your service is all about overcoming every last objection that person has to buying. Objections like...

• I'm not interested.
• This isn't...

Here's the easiest way to make your copy *pop* without changing a single word. 

It's called copy design. 

This is where you infuse a variety of colored text, bolded words...

Stop dwelling over the first sentence!!!

This used to be me:

I'd have an idea for a social media post or blog article and sit down to start writing but then...

Refill my...

Ready for the game-changer in creating copy & content for your practice? Health and wellness entrepreneurs, this post is for you. Because even though we all know that killer copy and...

One of the biggest mistakes I see health practitioners make on their website or sales page?

Boring people to tears with an endless list of credentials. 

Here's the thing:

No one's...

Back when I was writing mostly blogs and magazine articles for wellness companies, I hit an emotional wall. 

What bothered me most was that I couldn't see a direct return on...

Ever drag your feet hemming and hawing for minutes or even hours—just to come up with the first line of a social media post or email?

If you struggle with the first sentence,...

Pain points are part of every good copywriting template or formula. Why? Because they make people feel an emotion. They get people thinking about a problem. They mentally prepare...