How AI Can Help You Sound LESS Generic and MORE Authentic

“You’ve got to be authentic.”

“Just be yourself.”

“Don’t be vanilla.”

If you’re a wellness practitioner trying to grow your practice online, you’ve probably heard advice like this a hundred times. And yet, when it’s time to sit down and actually create content, you’re met with a blank page, a million ideas swirling in your head, and you're thinking: Why is this so hard?

Here’s why:

Being authentic isn’t as easy as it sounds.

It’s hard to translate your personality, values, and expertise into words while also making sure your content speaks directly to your ideal clients’ pain points, desires, and ALL. THE. THINGS.

Add in the pressure to stand out in a crowded field, and authenticity can feel like one more impossible box to check on your marketing to-do’s.

If you’re feeling this way, I get it. Between running your practice and managing everything else life throws at you, who has the time—or the energy—to figure out how to “be real” on Instagram or in an email newsletter?

It’s no wonder so many practitioners end up copying and pasting templated content, outsourcing to someone who doesn’t really get it, or posting content that doesn’t feel quite like them.

But here’s the thing:

The real reason that authenticity feels hard is because nobody ever taught you how to do it—especially in a way that’s efficient and sustainable.

What I want you to open your mind to right now is the possibility that the easiest and most effective way for you to show up authentically and uniquely as you…

Is to use AI.

Sound counterintuitive? Then you better keep reading.

You might think AI is the opposite of authenticity—bland, robotic, and generic. But I promise you that when used intentionally, AI does not dilute your voice. It takes the best parts of your message and makes them stronger, clearer, and more memorable.

We’ll get to the “how,” but first, let’s make sure we’re on the same page.

What Is Authenticity?

Authenticity is essentially being yourself. It’s your personality, your style of speaking or writing, your stories, your energy, your vibe.

It can mean being open and vulnerable—but it doesn’t have to if that isn’t you.

It can mean being caring and empathetic—but it doesn’t have to if that isn’t you.

It can mean being bold and disruptive—but it doesn’t have to if that isn’t you.

You speak your truth and don't edit yourself to fit in.

The challenge is this: when you try too hard to “be authentic,” what can happen is that your brain starts working overtime, trying to do all the things at once:

Match your content to your ideal client’s pain points....include a catchy hook....tell stories and connect the dots back to your offers....write like you talk while staying professional.

No wonder it feels overwhelming. With so much going on, it’s easy to lose track of who you are—or outsource everything and end up with content that feels disconnected from your voice entirely.

That’s where AI comes in.

When I say that AI is the solution for these problems, it’s because AI tools can:

• Carry the mental load: Free up your energy for creative authenticity.
• Keep you aligned: Remind you of your messaging pillars to stay on point.
• Maintain your vibe: Once trained, AI can weave in your signature phrases and tone to make sure you stand out sounding like YOU.
  
  

3 Authenticity Problems AI Can Solve

Let’s get into it.

The challenge of being authentic can show up in so many ways. Here are three of the biggest hurdles—and exactly how AI tools (like ChatGPT) can help you overcome them.

Problem 1: It’s hard to stay consistent with my message!

Staying on-brand is one of the hardest parts of creating content. You have messaging pillars—those core beliefs of your business—but it’s easy to forget them when you’re knee-deep in a blog post or brainstorming captions.

This is where AI shines.

By training an AI tool in your messaging pillars and signature phrases, it becomes your personal branding assistant. It remembers your messaging pillars and keeps you aligned with them, even when your mind is juggling a million things.

For example, here’s something that happened to me:

I’ve set up a Custom GPT inside my ChatGPT account that’s trained in my brand message. The other day, I uploaded a blog draft and asked my Custom GPT for feedback on how to make it better.

One of its suggestions? Add a sentence or two about how “there’s no wrong way to do this”—a core messaging pillar of mine that every practitioner is unique and will find what works best for them.

That feedback was spot on and gave my post the extra touch of authenticity it needed.

So cool, right?

That kind of consistency builds trust with your audience—and nothing is more authentic than trust.

Problem 2: I can’t figure out how to customize templates or done-for-you content!

Templates and done-for-you content, like my CopyPacks® and Nurture Unleashed® social media membership, are great starting points. But for many practitioners, the sticking point is making them feel unique and authentic.

That’s where AI steps in.

It helps you tweak, adjust, and refine templates so they sound exactly like you.

No more second-guessing. No more staring at a screen trying to find the right words. AI transforms templates into content that feels personal and aligned with your voice and audience.

Problem 3: Creating authentic content takes too much time and brain power!

True.

Or at least, it used to be true.

AI can brainstorm, outline, draft, refine, optimize, and customize—all while weaving in your authentic brand message, voice, and vibe. It’s like having a personal assistant for your creativity, saving you time and energy while helping you show up as your true self.

One of the core premises of my business has always been that practitioners have better things to do than create content all day. When practitioners join my membership, they often say it “relieves the mental load” to have their content 80%+ done for them.

With AI, it takes that mental relief to a whole new level.

Tips for Getting AI to Sound Like You

If authenticity is all about being yourself, and AI can help, you might still be wondering…how exactly? Here are three ways to get started:

Start with High-Quality Inputs

In other words, not garbage. 

This is the difference between prompting ChatGPT to "write me a social media post about why the microbiome is important for mental health" versus providing it with a summary of a recent study on the microbiome, some notes about how you address the microbiome in clients struggling with anxiety or depression, and an outline for how you’d like the post structured.

AI thrives on context and direction.

A great example of this is what I recommend for my Nurture Unleashed® members. They take pre-written content from the membership (which is reliable, referenced, and written by me) and guide AI to customize it to their brand.

Think of it as Copywriting Co-Creation

This is the difference between asking ChatGPT to "write a sales page for my program" versus pulling up a sales page template and working through it section by section, feeding the AI details about your messaging, goals, and audience as you go.

This method turns AI into a partner and assistant rather than a one-and-done tool. It’s the same strategy I encourage for anyone using my CopyPack® templates—breaking the project into manageable steps and leveraging AI to enhance your clarity and flow.

Train AI in Your Brand Voice

Consistency makes your authenticity memorable.  

I recommend creating what I call a “Brand Vibe Kit,” a single document that consolidates your ideal client persona, main messaging pillars, thought leadership points, signature phrases, and brand voice. Not only does this keep your messaging on point, but it also makes it easier to outsource content creation when needed.

This entire process is laid out step-by-step in my Custom GPT Starter Pack, so you can ensure your AI content is authentically you.

Your Next Step

The best way to learn is by doing. And I’ve got two resources to help you start using AI to create authentic, aligned content for your naturopathic or functional medicine practice:

1: Nurture Unleashed®

Get access to pre-written social media posts on functional medicine topics—PLUS the AI tools you need to quickly customize them for your unique expertise and niche. It’s the fastest way to show up consistently without the stress. 7-day trial →  

2: Custom GPT Starter Pack for Wellness Practitioners

This step-by-step training helps you create your “Brand Vibe Kit” to train ChatGPT in your unique brand message, voice, and vibe. Say goodbye to generic content and hello to marketing that feels 100% YOU. Starter Pack →  

Leveraging AI in your copywriting and content creation does not mean you need to sound generic and like everyone else. You can have the best of both worlds! Once you start co-creating with AI, you’ll find you save time, free up headspace, and show up more like YOU than ever before.