Why Outsourcing Your Content Too Soon Will Actually Slow Your Growth

How often do you think about what a luxury it would be to hand over all your content creation—emails, social posts, landing pages—so you could focus on your patients and your practice?

It sounds like a dream, right?

You sign the contract, pay the invoice, and sit back to wait for fresh, high-converting content to show up like magic.

In a perfect world, that would be true.

And maybe you’re one of the lucky ones who have had that experience.

But for most practitioners, it doesn’t go so smoothly.

Here’s what I’ve seen happen again and again:

You know your practice needs great content to grow, so you hire a marketing agency or social media manager to take it off your plate. At first, it feels like this might be your breakthrough—the thing that finally levels up your business.

Then the content comes back and...

x It’s generic.
x It’s watered down.
x It’s not the right message.

For naturopathic doctors and functional medicine practitioners, this is even more frustrating—because most marketing professionals don’t understand root-cause medicine.

But even if outsourcing hasn’t worked for you in the past, that doesn’t mean it never will.

In this blog post, we’ll cover:

• Why not to hand over your content creation too soon
• What to do before you delegate your content creation
• Questions you probably have about outsourcing (and answers!)

If you want content that truly represents your expertise without constantly rewriting someone else’s work, keep reading—this is for you.

Why Not to Hand Over Your Content Creation Too Soon

It makes total sense why you want to offload content creation—but skipping the foundational work can actually make it more of a headache.

If you have to rewrite everything yourself, what’s the point?

And if you just let it go, it won’t work.

It won’t help you stand out.

It won’t attract the right clients.

There’s also an energetic piece to this. If you feel disconnected from your content, it's not going to magnetically draw in the right people.

But on the flip side—when you take the right steps first:

You’ll find your voice.

You’ll know your message.

You’ll feel confident in delegating.

You’ll be able to outsource content that is aligned with the business you actually want to grow.

Now let’s talk about how to make that happen.

What to Do Before You Delegate Your Content Creation

Step 1: Own Your Message

Remember when you had to spend an entire weekend journaling just to map out your ideal client avatar, unique selling proposition, and authority points?

Those days are over.

Now, with AI and strategic prompts, brand messaging is easier than ever.

But this is still YOUR job.

Nobody else can define your ideal client for you.

Nobody else can decide your core beliefs or signature phrases.

These things come from you.

If you're on the struggle bus when it comes to brand messaging, here's what you need:

I teach a streamlined way to get clear on your messaging inside my BrandVibe AI Starter Pack. Using ChatGPT and a specific flow of prompts, you can quickly create a single document that sums up your most important messaging points—even if you aren't sure what they are quite yet.

Here’s what Tina had to say about the training:

“I had been using the basic ChatGPT, but I hadn’t really spent time leveraging it to KNOW me and my voice. I feel like this has helped me get clarity in my own brain on my ideal client and what I want to put out there in the world.”

You’ll create what I call a BrandVibe Kit, which packages up and ties a pretty bow on your brand message, voice, and style.

This document is gold.

It will give you content ideas, help you infuse a repeatable message into everything you share, and when the timing is right:

You can hand it off to anyone helping you with your content to keep everything on point and aligned.

Step 2: Create Your Own Content (at least for a while)

I know—you’re here because you want to stop creating content. I get it.

But if you spend a little time developing your own content first, outsourcing becomes so much easier.

Don’t worry, this doesn’t have to be overwhelming.

If you’re a naturopathic doctor or functional medicine practitioner, inside Nurture Unleashed®, my members get pre-written social media & email content plus AI tools to customize everything.

Brandi, one of my members, said:

“Your ChatGPT stuff is 😚👌🏻 and has given me a voice. I still need to refine my messaging but working on it.”

Whether you're creating your own content from scratch or customizing templated content, being involved in your own content creation will give you clarity on:

✔️ What messages resonate with your audience
✔️ What topics spark the most engagement
✔️ What style of writing feels most like you

And over time, you’ll have a content library that makes outsourcing work so. much. better.

Step 3: Start Small When Delegating

Once you’ve built your BrandVibe Kit and created some content, you’ll know when you feel ready to delegate.

Start small, by hiring somebody to repurpose some existing content. They could take some of your old emails and turn them into social posts or some old social posts and turn them into blogs.

Over time, as your practice grows, you may find that you CAN hand everything off—and this time, it finally works.

FAQs About Outsourcing Content

1. What do you mean by a BrandVibe Kit?
A BrandVibe Kit is a brand messaging guide that keeps your content consistent. It defines your ideal client, voice, and core message so you (or your team) always stay on-brand. I walk you through creating one inside my BrandVibe AI Starter Pack.

2. How much content should I create before outsourcing?
You don’t need a set number of posts, but you should feel clear on your message and voice. A few solid examples—like emails or social posts—will help ensure your team gets it right.

3. What can I provide my marketing team to ensure my messaging is on point?
At minimum, have a BrandVibe Kit, examples of past content, and inspiration from brands you admire. You can also train a Custom GPT in your writing style to guide freelancers or team members (I'll show you how!).

3. Can AI help keep my content on-brand?
Yes—if used strategically! A Custom GPT trained in your voice can refine content, brainstorm ideas, and ensure every piece sounds like you while saving time.

Ready to Get Your Content Right—Before Outsourcing?

Outsourcing should make your life less stressful, not more stressful.

If you want to set yourself up for success, here’s how I can help:

→  Create your BrandVibe Kit & Custom GPT with the BrandVibe AI Starter Pack.

→  Find your voice (without starting from scratch) inside the Nurture Unleashed® content membership for naturopathic and functional medicine practitioners.

Let’s get your content working right before you hand it off.