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Ever feel unsure whether your content is actually doing its job?

You’re writing Instagram posts, sending emails, maybe even blogging, but you’re not always sure what role each piece is playing.

A...

“What’s the difference between a brand message and an offer message?”

“When should I be using each?”

“Am I unintentionally confusing my audience by not having clarity myself?”

These are the ques...

It’s March of 2025, so here is my question for you:

Is your wellness business getting noticed?

Marketing yourself as a holistic health practitioner isn’t what it used to be. I mean really, it’s n...

Can ChatGPT find references to create evidence-based health and wellness content?

Just a few months ago, I would’ve said no.

But AI is constantly changing—and now, with its ability to search the ...

Worried that using AI might get you in trouble for copyright infringement? Or that you might accidentally copy someone else’s work without even knowing it?

It's called accidental plagiarism—and it...

How often do you think about what a luxury it would be to hand over all your content creation—emails, social posts, landing pages—so you could focus on your patients and your practice?

It sounds l...