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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

February Social Media Ideas for Functional Medicine Jan 18, 2024

Ready to check off social media & email content creation from your February to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, con...

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November Social Media Ideas for Functional Medicine Oct 19, 2023

Ready to check off social media & email content creation from your November to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, con...

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October Social Media Ideas for Functional Medicine Sep 15, 2023

Ready to check off social media & email content creation from your October to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, cont...

Continue Reading...
September Social Media Ideas for Functional Medicine Aug 24, 2023

Ready to check off social media & email content creation from your September to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, co...

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Copy Quick Tip | The Difference Between a Business Brand & Personal Brand Jun 28, 2023

 

 

"Build a brand."

"Become an expert."

"Position yourself as an authority."

"Get clear on your marketing message."

How many times have you heard advice echoing these sentiments in the last wee...

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Copy Quick Tip | Write for One, Edit for All Jun 21, 2023

 

June is Pride Month, so I've been thinking a lot about inclusive copywriting. I recently took a course on how to neutralize clinical language for LGBTQ+ inclusion and have been looking at the healt...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter