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My thoughts on thingsâespecially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
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I read a lot of websites and sales pages in the health and wellness space, and at a point, they all start to sound the same. Most claim to help with stress, sleep, energy, or chronic disease.Â
The...
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The other day, I was writing an email for a client on the topic of dental health. Once the email was drafted, I noticed that I'd used the word "toothbrush" 9 times within a short 200-word message.
...
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"When should I write my copy in the first person, and when should I use the third?"
It's a question a lot of health and wellness practitioners get hung up on. As a professional, you share your bi...
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I'm all about breaking the rules when it comes to writing copy that sounds casual, conversational, and infused with personality...
...within reason.Â
There are circumstances and times when it pay...
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âď¸Click PLAY to hear Anya's storyâď¸
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This post is part of our Member Spotlight Series, where we highlight some of the amazing practitioners who are using Nurture Unleashed in their health & well...
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âď¸Click PLAY to hear David's storyâď¸
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This post is part of our Member Spotlight Series, where we highlight some of the amazing practitioners who are using Nurture Unleashed in their health & wel...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
