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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!
If you've been cleaning out your closets or garage—or doing a seasonal cleanse for your body–I have one more idea for you.
How about detoxing your digital presence?
I know you might be...
Most professionals I know are overwhelmed by managing, marketing, and growing their businesses. In the health and wellness space, I encounter doctors and healers who are absolutely amazing at...
When my husband asked Alexa the other night to recommend a book he might enjoy, she told him to read Girl, Stop Apologizing. That gave us all a good laugh—especially my 12-year old son.
I...
Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way...
I have 2 questions for you:
- Do you use email as part of your marketing strategy?
- Does it work?
If the answer to either of those questions is NO, this article is for you.
From my experience...
The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between...
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.
How, then do you educate people...
I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s...
Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's...
The best copywriting is nothing compared to a solid testimonial.
There, I said it.
My livelihood depends on writing web copy, sales pages, emails, etc…
…but I fully acknowledge that...
Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc....
If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.