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Stop dwelling over the first sentence!!!

This used to be me:

I'd have an idea for a social media post or blog article and sit down to start writing but then...

Refill my water. 

Check my ema...

Ready for the game-changer in creating copy & content for your practice? Health and wellness entrepreneurs, this post is for you. Because even though we all know that killer copy and consistent con...

One of the biggest mistakes I see health practitioners make on their website or sales page?

Boring people to tears with an endless list of credentials. 

Here's the thing:

No one's really into th...

Back when I was writing mostly blogs and magazine articles for wellness companies, I hit an emotional wall. 

What bothered me most was that I couldn't see a direct return on investment for the long h...

Ever drag your feet hemming and hawing for minutes or even hours—just to come up with the first line of a social media post or email?

If you struggle with the first sentence, this copy tip is f...

Pain points are part of every good copywriting template or formula. Why? Because they make people feel an emotion. They get people thinking about a problem. They mentally prepare people to learn...