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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
If you've been cleaning out your closets or garage—or doing a seasonal cleanse for your body–I have one more idea for you.
How about detoxing your digital presence?
I know you might be thinking, “Ar...
Most professionals I know are overwhelmed by managing, marketing, and growing their businesses. In the health and wellness space, I encounter doctors and healers who are absolutely amazing at helping ...
When my husband asked Alexa the other night to recommend a book he might enjoy, she told him to read Girl, Stop Apologizing. That gave us all a good laugh—especially my 12-year old son.
I know my hus...
Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way to build c...
I have 2 questions for you:
- Do you use email as part of your marketing strategy?
- Does it work?
If the answer to either of those questions is NO, this article is for you.
From my experience wri...
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The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting ...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.