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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Spring Cleanse: Detox Your Digital Presence Apr 07, 2021

If you've been cleaning out your closets or garage—or doing a seasonal cleanse for your body–I have one more idea for you.

How about detoxing your digital presence?

I know you might be thinking, “Ar...

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A Review of Business Made Simple University (BMSU) Mar 18, 2021

Most professionals I know are overwhelmed by managing, marketing, and growing their businesses. In the health and wellness space, I encounter doctors and healers who are absolutely amazing at helping ...

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The 3 Business Books You Need for 2021 Mar 03, 2021

When my husband asked Alexa the other night to recommend a book he might enjoy, she told him to read Girl, Stop Apologizing. That gave us all a good laugh—especially my 12-year old son.

I know my hus...

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Email Marketing by the Numbers Feb 11, 2021

Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way to build c...

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Smart Email Marketing for Health & Wellness Professionals Jan 28, 2021

I have 2 questions for you:

  1. Do you use email as part of your marketing strategy?
  2. Does it work?

If the answer to either of those questions is NO, this article is for you.

From my experience wri...

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Copywriting vs. Content Marketing: Which Do You Need? Jan 13, 2021

 

The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting ...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter