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Every good story needs to have stakes to keep the plot moving and the readers engaged. In stories, the stakes are what the main character has to lose. 

In copywriting, the stakes are what the i...

What can we do for the scanners?

No matter how amazing your copy is...no matter how many golden nuggets it contains....no matter how many hours you pour into it...most people will only scan it....

Does your home page headline draw people in or scare them away?

The first phrase people see when they land on the home page of your website could make or break your chances of them ever becomin...

Looking for a way to build your authority as a wellness leader while also growing an email list of you absolutely ideal clients?

You need a Freebie Funnel.

What’s a Freebie Funnel?

A Freebie Fun...

You can show up on Google and you can show up on Facebook, but do you know what happens when you show up in somebody’s inbox? Of all of the digital marketing channels available to your medical prac...

You see other health and wellness professionals running webinars. You show up to the occasional webinar. Maybe you’ve even bought something because of a webinar.

But have you thought about all the po...