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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Letā€™s define each of these, take a look at their benefits, and consider when it is best to use one or th...
This post was last updated on May 9, 2018.
GDPR (General Data Protection Regulation) is a law that will go into effect on May 25, 2018. GDPR has to do with security of personal data. GDPR covers all ...
A client of mine (a functional medicine doctor) sent out a survey and received 149 responses. One of the questions asked how people prefer to hear from him and his practice. The options included Faceb...
When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for ...
Goals give us a vision of what we want to achieve and why we want to achieve it. Goals give us focus and clarity to help strategize a plan. Goals give us motivation to take action.
Surprisingly, many...
Posts in Google* are the newest SEO hack for your medical practice. If you ever want to market a special promotion, enroll patients in a program, or attract sign-ups for a lecture, posts in Google are...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
