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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Build a Website Part 1: Craft Your Message May 31, 2019

(Note: this article is part 1 of 7 in a series on Building a Website to Grow Your Medical Practice. Check out the entire series here.)

 

Build a Website Part 1: Craft Your Message

 

When you’re th...

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Build a Website to Grow Your Medical Practice: A 7-Part Blog Series May 27, 2019

Raise your hand if you want a website that:

  • attracts your ideal clients
  • gets people jazzed about your brand
  • grows your business on autopilot

Website messaging, design, and development are no s...

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What It Means to Use Story in Marketing Mar 06, 2019

Let’s clear up some confusion about stories.

Telling stories for the sake of telling stories will NOT grow your business.

Think about the last time somebody was telling you a story and you checked ...

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How Storytelling Can Crush Your Authority Mar 02, 2019

How often do you insert yourself into the stories that you tell? What role do you play in those stories? Do those stories position you as a person of authority or a person struggling to find her way i...

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Branding vs. Marketing: Which Do You Need? Feb 22, 2019

At the recent StoryBrand Live workshop, Donald Miller said something that caught my attention:

"Multi-billion-dollar companies can afford to do branding, but what most small businesses need is market...

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10 Completely Free Ways to Invest in Yourself Feb 07, 2019

I’m a business owner and a mom. Every moment of every day, it seems there is somebody or something that needs my urgent attention. If you’re one of my readers, you might also be a doctor, with an ento...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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