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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

Content Marketing for Naturopathic & Functional Medicine Dec 29, 2020

Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come. 

How, then do you educate people on the...

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When to Rebrand and Why Oct 05, 2020

I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s different to do it for ...

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10 Things You Can Do to Make Your Business Better Aug 31, 2020

Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's buyi...

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5 Tips for Getting Great Testimonials Aug 06, 2020

The best copywriting is nothing compared to a solid testimonial.

There, I said it.

My livelihood depends on writing web copy, sales pages, emails, etc…

…but I fully acknowledge that even the best s...

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The 4 Keys to Online Success Aug 04, 2020

Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc. At the sa...

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DIY vs DFY: How to Choose May 30, 2020

If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly to b...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter