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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!

Naturopathic Topic Ideas for Online Quizzes

Have you read my post about how to use online quizzes to attract new patients to your naturopathic practice? Now to choose a topic….(key crickets in the background)…

The topic of your...

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Time Hacks for Consistent Content Creation

What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each...

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How to Use Quizzes to Reach New Patients

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my...

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To Teach or To Sell: The ND Bloggerā€™s Dilemma

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet.

It should come as no surprise, then, that my ND...

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What is the SEO Gem of Your Site?

I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG.

A lot of docs will try blogging here and there but never get into the swing of...

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Social Schedulers Reviewed

Social media networks offer a great opportunity for you to showcase your practice and share your message. Social media can also be a huge time trap. That is where social schedulers come in. Social...

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Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use...

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The New Data Protection Law: What to Do about GDPR

This post was last updated on May 9, 2018.

GDPR (General Data Protection Regulation) is a law that will go into effect on May 25, 2018. GDPR has to do with security of personal data. GDPR covers...

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What an Email List Can Do for Your Medical Practice

A client of mine (a functional medicine doctor) sent out a survey and received 149 responses. One of the questions asked how people prefer to hear from him and his practice. The options included...

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Is Your Brand Consistent or Chaotic?

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote...

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3 Digital Marketing Goals for Your Medical Practice

Goals give us a vision of what we want to achieve and why we want to achieve it. Goals give us focus and clarity to help strategize a plan. Goals give us motivation to take action.

Surprisingly,...

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Posts in Google: The Newest SEO Hack for Your Medical Practice

Posts in Google* are the newest SEO hack for your medical practice. If you ever want to market a special promotion, enroll patients in a program, or attract sign-ups for a lecture, posts in Google...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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