Copy Quick Tip | The Simplest Copywriting Formula
Mar 15, 2023
Back when I was writing mostly blogs and magazine articles for wellness companies, I hit an emotional wall.
What bothered me most was that I couldn't see a direct return on investment for the long hours and love that I poured into my writing.
I had a strong desire for my words to clearly translate into dollar signs for my clients.
That's when I discovered StoryBrand.
StoryBrand gives us a framework to write sales copy, and it was the exact tool I needed at that moment in time.
Instead of using words to just be helpful, I started using words to get people to take action and buy.
I have since become obsessed with frameworks and formulas.
Since this is a quick tip, I'll spare you a lesson in StoryBrand and instead share a formula that can be equally effective if the situation is right.
âď¸ Copy Quick Tip âď¸
Use the Problem-Solution Formula.
If you think this is overly simplified, I challenge you to give it a try and see what happens!
"We teach families to eat healthy on a budget."
becomes...
"Freaked out by insane prices at the grocery store lately? We teach families how to eat healthy on a budget."
This formula gets people thinking about their problems so they are mentally prepared to hear your solution.
Try it next time you're staring at a blank screen.
And That's Your Copy Quick Tip!
Copywriting is one of the most valuable skills you can learn as an entrepreneur. Once a week, I drop a tip to help health & wellness practitioners level up their copywriting skills.
