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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
Nurture Content is Essential
Consistently sharing helpful and informative content on social media, blogs, and emails is an essential part of marketing. The problem is that it pays off only over timeā€”...
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The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between copywriting ...
Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come.Ā
How, then do you educate people on the...
(This post is part of a series. View the series intro here)
If you are a business owner or entrepreneur, most people expect you to have a professional presence on social media. You need to respond to...
Ā Do you ever stare at your Facebook or Instagram feed wondering, "what on earth should I post today?"
We got you!
If you ever feel stuck on social media, grab this handy list of health observances a...
Social media networks offer a great opportunity for you to showcase your practice and share your message. Social media can also be a huge time trap. That is where social schedulers come in. Social sch...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.
