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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

5 Tips for Getting Great Testimonials Aug 06, 2020

The best copywriting is nothing compared to a solid testimonial.

There, I said it.

My livelihood depends on writing web copy, sales pages, emails, etc…

…but I fully acknowledge that...

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The 4 Keys to Online Success Aug 04, 2020

Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc....

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DIY vs DFY: How to Choose May 30, 2020

If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly...

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How to StoryBrand Your Health and Medicine Business Dec 13, 2019

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and...

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Your Medicine Makes Life Better Dec 06, 2019

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter