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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!

February Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your February to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

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November Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your November to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

Continue Reading...
October Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your October to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

Continue Reading...
September Social Media Ideas for Functional Medicine

Ready to check off social media & email content creation from your September to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health...

Continue Reading...
The Simple Email Marketing Formula for Your Medical Practice

 

You can show up on Google and you can show up on Facebook, but do you know what happens when you show up in somebody’s inbox? Of all of the digital marketing channels available to your...

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How I customized my opt-in form in Kajabi

When you're mentally blocked by the tech...

Do you ever get so mentally blocked on something that you just push it to the back burner again and again and again? Then you finally decide to take it...

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4 Marketing Tasks to Propel You into 2022

Wouldn’t it feel great to go into the final weeks of 2021 and look ahead to 2022 with the confidence of knowing you have the foundations of your online marketing solidly in place? It would...

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5 Better Uses of Your Time than Social Posting

Nurture Content is Essential

Consistently sharing helpful and informative content on social media, blogs, and emails is an essential part of marketing. The problem is that it pays off only over...

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Can You Grow Your Email List Without a Freebie?

 

Do you need a freebie?

Whether you call it a lead magnet or a freebie, giving away a valuable piece of content is a popular way to grow an email list.

A lead magnet could be a downloadable...

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Email Marketing by the Numbers

Email marketing means promoting your products and services through email. But it is SO. MUCH. MORE than that! Email is a direct line of communication with your potential clients. It’s a way...

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Smart Email Marketing for Health & Wellness Professionals

I have 2 questions for you:

  1. Do you use email as part of your marketing strategy?
  2. Does it work?

If the answer to either of those questions is NO, this article is for you.

From my experience...

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Copywriting vs. Content Marketing: Which Do You Need?

 

The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter