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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

No ROI From Posting Consistently? Start These Strategies Now. Dec 20, 2024

 

A practitioner came to me the other day and said, “Sarah, I’ve been posting consistently to Instagram for 2 years and still see no ROI.”

Ouch.

That’s a lot of effort for no return.

She has more ...

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Why 2025 is the year I'm leaning into AI Dec 19, 2024

 

If you had told me a year ago that I’d be helping practitioners leverage AI for copywriting and content creation by the end of 2024, I would’ve laughed. I’m just not an early adopter, and if anyone...

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February Social Media Ideas for Functional Medicine Jan 18, 2024

Ready to check off social media & email content creation from your February to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, con...

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November Social Media Ideas for Functional Medicine Oct 19, 2023

Ready to check off social media & email content creation from your November to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, con...

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October Social Media Ideas for Functional Medicine Sep 15, 2023

Ready to check off social media & email content creation from your October to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, cont...

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September Social Media Ideas for Functional Medicine Aug 24, 2023

Ready to check off social media & email content creation from your September to-do's?

If you're a naturopathic doctor, functional medicine practitioner, nutritionist, or other health professional, co...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter