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Welcome to my thoughts on content trends and copywriting tips for health & wellness entrepreneurs!

Spring Cleanse: Detox Your Digital Presence

If you've been cleaning out your closets or garage—or doing a seasonal cleanse for your body–I have one more idea for you.

How about detoxing your digital presence?

I know you might be...

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A Review of Business Made Simple University (BMSU)

Most professionals I know are overwhelmed by managing, marketing, and growing their businesses. In the health and wellness space, I encounter doctors and healers who are absolutely amazing at...

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The 3 Business Books You Need for 2021

When my husband asked Alexa the other night to recommend a book he might enjoy, she told him to read Girl, Stop Apologizing. That gave us all a good laugh—especially my 12-year old son.

I...

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Smart Email Marketing for Health & Wellness Professionals

I have 2 questions for you:

  1. Do you use email as part of your marketing strategy?
  2. Does it work?

If the answer to either of those questions is NO, this article is for you.

From my experience...

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Copywriting vs. Content Marketing: Which Do You Need?

 

The jargon in marketing can be pretty confusing for the average business owner. If your zone of genius is being a doctor, why in the world would you care what the difference is between...

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Content Marketing for Naturopathic & Functional Medicine

Naturopathic and functional medicine are mysteries to many people. Unless people understand what it is and how it can transform their life, they will not come. 

How, then do you educate people...

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When to Rebrand and Why

I’m in the process of rebranding from ND Pen to Wellness Website Pro. Even though rebranding is something that I help other business owners do as part of my everyday work, it’s...

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10 Things You Can Do to Make Your Business Better

Times are crazy, and the future is uncertain. Even if your health and wellness business has been ticking along happily until now, you can't count in that forever. The economy will shift, people's...

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5 Tips for Getting Great Testimonials

The best copywriting is nothing compared to a solid testimonial.

There, I said it.

My livelihood depends on writing web copy, sales pages, emails, etc…

…but I fully acknowledge that...

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The 4 Keys to Online Success

Health and wellness practitioners have been shifting to the online space for several years now—developing programs, podcasting, growing their social media followings, running ads, etc., etc....

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DIY vs DFY: How to Choose

If you market your business online, you need copy and content. You need a clear website and sales pages. Then there are the free downloads to grow your email list. You need emails at least weekly...

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How to StoryBrand Your Health and Medicine Business

Many natural healthcare practices confuse their potential patients with unclear messaging. StoryBrand provides a formula to craft your message so that your ideal patients will be captivated and...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter