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Do you know which word in a sentence carries the most weight? 

Do you care?

If you're at all interested in using words and sentences to attract your ideal clients and grow your business, then I s...

How can you write copy that captivates people's attention, feels fun to read, and gets your point across? 

One thing I like to do is optimize the cadence of the copy. I'll write a one-sentence par...

Let's play a game of "this or that."

Which sounds more exciting?

• Yes! You're in.
• Yessss!!! You're in. 

Which sounds more emphatic?

• It's just not true. 
• It's just NOT. TRUE. 

Which so...

Making a sale or signing a new client up for your service is all about overcoming every last objection that person has to buying. Objections like...

• I'm not interested.
• This isn't going to solv
...

Here's the easiest way to make your copy *pop* without changing a single word. 

It's called copy design. 

This is where you infuse a variety of colored text, bolded words, underlining, italics, a...

Stop dwelling over the first sentence!!!

This used to be me:

I'd have an idea for a social media post or blog article and sit down to start writing but then...

Refill my water. 

Check my ema...