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"Build a brand."

"Become an expert."

"Position yourself as an authority."

"Get clear on your marketing message."

How many times have you heard advice echoing these sentiments in the last wee...

June is Pride Month, so I've been thinking a lot about inclusive copywriting. I recently took a course on how to neutralize clinical language for LGBTQ+ inclusion and have been looking at the healt...

I read a lot of websites and sales pages in the health and wellness space, and at a point, they all start to sound the same. Most claim to help with stress, sleep, energy, or chronic disease. 

The...

The other day, I was writing an email for a client on the topic of dental health. Once the email was drafted, I noticed that I'd used the word "toothbrush" 9 times within a short 200-word message.

"When should I write my copy in the first person, and when should I use the third?"

It's a question a lot of health and wellness practitioners get hung up on. As a professional, you share your  bi...

I'm all about breaking the rules when it comes to writing copy that sounds casual, conversational, and infused with personality...

...within reason. 

There are circumstances and times when it pay...