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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

You Don't Need the Perfect Prompt

 

The first question practitioners always ask me when it comes to using ChatGPT is:

"How can I write better prompts?"

The problem with this question is that it assumes there’s a...

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No ROI From Posting Consistently? Start These Strategies Now.

 

A practitioner came to me the other day and said, “Sarah, I’ve been posting consistently to Instagram for 2 years and still see no ROI.”

Ouch.

That’s a lot of effort...

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Why 2025 is the year I'm leaning into AI

 

If you had told me a year ago that I’d be helping practitioners leverage AI for copywriting and content creation by the end of 2024, I would’ve laughed. I’m just not an...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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@sarahcook.wellnesswriter