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My thoughts on things—especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge
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Can ChatGPT find references to create evidence-based health and wellness content?
Just a few months ago, I would’ve said no.
But AI is constantly changing—and now, with its ability to search the ...
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Worried that using AI might get you in trouble for copyright infringement? Or that you might accidentally copy someone else’s work without even knowing it?
It's called accidental plagiarism—and it...
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When you're ready to set up ChatGPT as your brand copywriter, trained in your message and voice, you have two main options:
- CustomGPT
- Project
Each of these is a specific tool inside your Cha...
“You’ve got to be authentic.”
“Just be yourself.”
“Don’t be vanilla.”
If you’re a wellness practitioner trying to grow your practice online, you’ve probably heard advice like this a hundred times. ...
Ever feel torn between wanting to leverage AI and not wanting your content to lose its soul?
Me too.
Or at least I used to feel that way.
If you're a health and wellness practitioner on a mission t...
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The first question practitioners always ask me when it comes to using ChatGPT is:
"How can I write better prompts?"
The problem with this question is that it assumes there’s a definitive right or...
ABOUT
Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.