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Ever feel unsure whether your content is actually doing its job?

You’re writing Instagram posts, sending emails, maybe even blogging, but you’re not always sure what role each piece is playing.

A...

“What’s the difference between a brand message and an offer message?”

“When should I be using each?”

“Am I unintentionally confusing my audience by not having clarity myself?”

These are the ques...

It’s March of 2025, so here is my question for you:

Is your wellness business getting noticed?

Marketing yourself as a holistic health practitioner isn’t what it used to be. I mean really, it’s n...

How often do you think about what a luxury it would be to hand over all your content creation—emails, social posts, landing pages—so you could focus on your patients and your practice?

It sounds l...

“You’ve got to be authentic.”

“Just be yourself.”

“Don’t be vanilla.”

If you’re a wellness practitioner trying to grow your practice online, you’ve probably heard advice like this a hundred times. ...

Ever feel torn between wanting to leverage AI and not wanting your content to lose its soul?

Me too.

Or at least I used to feel that way.

If you're a health and wellness practitioner on a mission t...