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"Build a brand."

"Become an expert."

"Position yourself as an authority."

"Get clear on your marketing message."

How many times have you heard advice echoing these sentiments in...

June is Pride Month, so I've been thinking a lot about inclusive copywriting. I recently took a course on how to neutralize clinical language for LGBTQ+ inclusion and have been looking at...

I read a lot of websites and sales pages in the health and wellness space, and at a point, they all start to sound the same. Most claim to help with stress, sleep, energy, or chronic...

The other day, I was writing an email for a client on the topic of dental health. Once the email was drafted, I noticed that I'd used the word "toothbrush" 9 times within a...

"When should I write my copy in the first person, and when should I use the third?"

It's a question a lot of health and wellness practitioners get hung up on. As a professional,...

I'm all about breaking the rules when it comes to writing copy that sounds casual, conversational, and infused with personality...

...within reason. 

There are circumstances and times...

Do you know which word in a sentence carries the most weight? 

Do you care?

If you're at all interested in using words and sentences to attract your ideal clients and grow your...

How can you write copy that captivates people's attention, feels fun to read, and gets your point across? 

One thing I like to do is optimize the cadence of the copy....

Let's play a game of "this or that."

Which sounds more exciting?

• Yes! You're in.
• Yessss!!! You're in. 

Which sounds more emphatic?

• It's just not true. 
• It's just NOT....

Making a sale or signing a new client up for your service is all about overcoming every last objection that person has to buying. Objections like...

• I'm not interested.
• This isn't...

Here's the easiest way to make your copy *pop* without changing a single word. 

It's called copy design. 

This is where you infuse a variety of colored text, bolded words...

Stop dwelling over the first sentence!!!

This used to be me:

I'd have an idea for a social media post or blog article and sit down to start writing but then...

Refill my...