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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

How Storytelling Can Crush Your Authority

How often do you insert yourself into the stories that you tell? What role do you play in those stories? Do those stories position you as a person of authority or a person struggling to find her...

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Branding vs. Marketing: Which Do You Need?

At the recent StoryBrand Live workshop, Donald Miller said something that caught my attention:

"Multi-billion-dollar companies can afford to do branding, but what most small businesses need is...

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10 Completely Free Ways to Invest in Yourself

I’m a business owner and a mom. Every moment of every day, it seems there is somebody or something that needs my urgent attention. If you’re one of my readers, you might also be a...

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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