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My thoughts on thingsā€”especially copywriting, content creation, and leveraging the latest tools & tech without losing your creative and intuitive edge

The Biggest Legal Pitfalls of a Medical Blog

The benefits of maintaining a medical blog for your practice are undeniable. A blog gives you the opportunity to share your unique approach to medicine and establish yourself as an expert in your...

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4 Ways to SEO Your Medical Practice

Update September 2022: This article gives a broad overview to help you understand SEO. It does not touch on Local SEO, which can be powerful for practices with a physical location. I highly...

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The Social Media Playbook for Naturopathic Doctors

Do doctors and medical practices have a place on social media? According to a ZocDoc survey, 53% of physicians in the United States have a professional Facebook page for their medical practice.

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ABOUT

Sarah Cook is a Copywriter, StoryBrand Guide, and former Naturopathic Doctor with 10+ years of experience writing for the naturopathic and functional medicine community.

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